:root {
  color: #17202a;
  background: #fbfcf8;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  background: #fbfcf8;
  color: #17202a;
}

.blog-topbar {
  background: #08111f;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
  position: sticky;
  top: 0;
  z-index: 20;
}

.blog-topbar-inner {
  align-items: center;
  display: flex;
  justify-content: space-between;
  margin: 0 auto;
  max-width: 1120px;
  min-height: 84px;
  padding: 0 24px;
}

.blog-brand {
  align-items: center;
  color: #ffffff;
  display: inline-flex;
  font-weight: 800;
  gap: 12px;
  min-width: 0;
  text-decoration: none;
}

.blog-brand img {
  display: block;
  height: 52px;
  width: auto;
}

.blog-brand span {
  border-left: 1px solid rgba(255, 255, 255, 0.18);
  color: #b7c5d3;
  font-size: 0.92rem;
  line-height: 1;
  padding-left: 12px;
}

.blog-nav {
  align-items: center;
  display: flex;
  gap: 8px;
}

.blog-nav-link,
.blog-card-link,
.blog-back-link {
  color: #0f766e;
  font-weight: 700;
  text-decoration: none;
}

.blog-nav-link,
.blog-nav-cta {
  border-radius: 8px;
  display: inline-flex;
  font-size: 0.92rem;
  justify-content: center;
  line-height: 1;
  padding: 11px 13px;
  transition: background 160ms ease, color 160ms ease, border-color 160ms ease;
  white-space: nowrap;
}

.blog-nav-link {
  color: #d8e2ec;
}

.blog-nav-link:hover,
.blog-nav-link-active {
  background: rgba(255, 255, 255, 0.09);
  color: #ffffff;
}

.blog-nav-cta {
  background: #14b8a6;
  border: 1px solid #14b8a6;
  color: #ffffff;
  font-weight: 800;
  margin-left: 4px;
  text-decoration: none;
}

.blog-nav-cta:hover {
  background: #0f9488;
  border-color: #0f9488;
}

.blog-main {
  margin: 0 auto;
  max-width: 1120px;
  padding: 68px 24px 88px;
}

.blog-hero {
  max-width: 820px;
  padding-bottom: 42px;
}

.blog-eyebrow,
.blog-card-meta {
  color: #5c6b57;
  font-size: 0.86rem;
  font-weight: 800;
  letter-spacing: 0;
  margin: 0 0 12px;
  text-transform: uppercase;
}

.blog-hero h1,
.blog-article-header h1 {
  color: #111827;
  font-size: 3.35rem;
  font-weight: 850;
  line-height: 1.04;
  margin: 0 0 22px;
  max-width: 880px;
}

.blog-hero p,
.blog-article-header p {
  color: #425047;
  font-size: 1.18rem;
  line-height: 1.78;
  margin: 0;
  max-width: 760px;
}

.blog-grid {
  display: grid;
  gap: 18px;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
}

.blog-tool-section {
  margin-top: 58px;
}

.blog-section-heading {
  align-items: end;
  display: grid;
  gap: 12px;
  grid-template-columns: minmax(0, 1fr) auto;
  margin-bottom: 22px;
}

.blog-section-heading .blog-eyebrow,
.blog-section-heading h2 {
  grid-column: 1;
}

.blog-section-heading h2 {
  color: #111827;
  font-size: 2rem;
  line-height: 1.16;
  margin: 0;
}

.blog-section-heading a {
  grid-column: 2;
  grid-row: 1 / span 2;
}

.blog-card {
  background: #ffffff;
  border: 1px solid #e4e8dd;
  border-radius: 8px;
  padding: 24px;
}

.blog-card h2 {
  font-size: 1.35rem;
  line-height: 1.25;
  margin: 0 0 12px;
}

.blog-card h2 a {
  color: #111827;
  text-decoration: none;
}

.blog-card p {
  color: #425047;
  line-height: 1.65;
}

.blog-article-main {
  max-width: 860px;
}

.blog-back-link {
  display: inline-block;
  margin-bottom: 28px;
}

.blog-article-header {
  border-bottom: 1px solid #e4e8dd;
  margin-bottom: 44px;
  padding-bottom: 38px;
}

.blog-article-header time {
  color: #657062;
  display: inline-block;
  margin-top: 18px;
}

.blog-content {
  color: #1f2937;
  font-size: 1.09rem;
  line-height: 1.9;
}

.blog-content h1,
.blog-content h2,
.blog-content h3 {
  color: #111827;
  line-height: 1.18;
}

.blog-content h1 {
  font-size: 2.25rem;
  margin: 46px 0 18px;
}

.blog-content h2 {
  border-left: 4px solid #14b8a6;
  display: block;
  font-size: 1.85rem;
  font-weight: 850;
  margin: 60px 0 22px;
  padding: 0 0 0 18px;
}

.blog-content h3 {
  font-size: 1.42rem;
  font-weight: 800;
  margin: 40px 0 14px;
}

.blog-content p,
.blog-content ul {
  margin: 0 0 24px;
}

.blog-content p {
  max-width: 760px;
}

.blog-content a {
  color: #0f766e;
  font-weight: 700;
}

.blog-content code {
  background: #edf3ea;
  border-radius: 4px;
  padding: 2px 5px;
}

.blog-related-posts {
  margin: 56px 0 34px;
}

.blog-related-posts-title {
  border-left: 0 !important;
  color: #08111f;
  font-size: 1.65rem !important;
  font-weight: 900 !important;
  line-height: 1.2 !important;
  margin: 0 0 18px !important;
  padding: 0 !important;
}

.blog-related-posts-grid {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.blog-related-post-card {
  background: #ffffff;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  color: inherit;
  display: flex;
  flex-direction: column;
  min-height: 210px;
  padding: 18px;
  text-decoration: none;
  transition: border-color 0.2s ease, transform 0.2s ease;
}

.blog-related-post-card:hover {
  border-color: rgba(15, 124, 75, 0.44);
  transform: translateY(-1px);
}

.blog-related-post-card span {
  color: #0f766e;
  font-size: 0.76rem;
  font-weight: 900;
  margin-bottom: 10px;
  text-transform: uppercase;
}

.blog-related-post-card strong {
  color: #08111f;
  display: block;
  font-size: 1.06rem;
  line-height: 1.3;
  margin-bottom: 9px;
}

.blog-related-post-card p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.55;
  margin: 0 0 14px;
  max-width: none;
}

.blog-related-post-card b {
  color: #0f7c4b;
  font-size: 0.9rem;
  margin-top: auto;
}

.blog-final-cta {
  align-items: center;
  background: #f4f4ef;
  border-top: 1px solid #d9d9d2;
  box-shadow: 0 0 0 100vmax #f4f4ef;
  clip-path: inset(0 -100vmax);
  display: flex;
  flex-direction: column;
  margin: 36px 0 0;
  padding: 54px 24px;
  position: relative;
  text-align: center;
  width: 100%;
}

.blog-final-cta-title {
  border-left: 0 !important;
  color: #07140d;
  font-size: clamp(2rem, 4vw, 3rem) !important;
  font-weight: 900 !important;
  letter-spacing: 0;
  line-height: 1.05 !important;
  margin: 0 0 14px !important;
  max-width: 760px;
  padding: 0 !important;
  text-align: center;
}

.blog-final-cta p {
  color: #33443a;
  margin: 0 0 22px;
  max-width: 560px;
}

.blog-final-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
}

.blog-final-cta-button {
  align-items: center;
  border-radius: 8px;
  display: inline-flex;
  font-size: 0.95rem;
  font-weight: 800;
  justify-content: center;
  line-height: 1.2;
  min-height: 46px;
  min-width: 178px;
  padding: 11px 22px;
  text-decoration: none;
  transition: background 0.2s ease, border-color 0.2s ease, transform 0.2s ease;
}

.blog-final-cta-button:hover {
  transform: translateY(-1px);
}

.blog-final-cta-button-primary {
  background: #16a34a;
  border: 1px solid #0f7c4b;
  color: #ffffff !important;
}

.blog-final-cta-button-primary:hover {
  background: #0f7c4b;
  border-color: #0f7c4b;
}

.blog-final-cta-button-secondary {
  background: #ffffff;
  border: 1px solid rgba(15, 124, 75, 0.26);
  color: #0f7c4b !important;
}

.blog-final-cta-button-secondary:hover {
  background: rgba(216, 245, 223, 0.5);
  border-color: rgba(15, 124, 75, 0.42);
}

.blog-tool-shell {
  background: #ffffff;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  display: grid;
  gap: 20px;
  grid-template-columns: minmax(0, 1.1fr) minmax(240px, 0.9fr);
  margin: 34px 0 46px;
  padding: 24px;
}

.blog-tool-form,
.blog-tool-results {
  display: grid;
  gap: 14px;
}

.blog-tool-field span {
  color: #334155;
  display: block;
  font-size: 0.9rem;
  font-weight: 800;
  margin-bottom: 8px;
}

.blog-tool-field div {
  background: #ffffff;
  border: 1px solid #d8e0d5;
  border-radius: 8px;
  display: flex;
  overflow: hidden;
}

.blog-tool-field input {
  border: 0;
  color: #111827;
  font: inherit;
  min-height: 46px;
  outline: 0;
  padding: 0 12px;
  width: 100%;
}

.blog-tool-field em {
  align-items: center;
  background: #f6f8f2;
  border-left: 1px solid #d8e0d5;
  color: #64748b;
  display: flex;
  font-size: 0.9rem;
  font-style: normal;
  font-weight: 800;
  padding: 0 12px;
}

.blog-tool-result-card,
.blog-tool-copy {
  background: #ecfdf5;
  border: 1px solid #c8f3df;
  border-radius: 8px;
  padding: 16px;
}

.blog-tool-result-card p {
  color: #0f766e;
  font-size: 0.78rem;
  font-weight: 900;
  margin: 0 0 6px;
  text-transform: uppercase;
}

.blog-tool-result-card strong {
  color: #08111f;
  display: block;
  font-size: 1.75rem;
  line-height: 1.15;
}

.blog-tool-copy {
  color: #111827;
  line-height: 1.7;
}

.blog-tool-check {
  align-items: center;
  border: 1px solid #d8e0d5;
  border-radius: 8px;
  color: #334155;
  display: flex;
  gap: 12px;
  padding: 12px;
}

.blog-tool-check input {
  height: 20px;
  width: 20px;
}

.blog-tool-placeholder {
  background: #f6f8f2;
  border: 1px dashed #afbeb0;
  border-radius: 8px;
  padding: 24px;
}

.blog-tool-placeholder h2 {
  border-left: 0;
  font-size: 1.42rem;
  margin: 0 0 10px;
  padding: 0;
}

.blog-tool-placeholder p {
  margin-bottom: 0;
}

.blog-image {
  margin: 42px 0 46px;
}

.blog-image img {
  border-radius: 8px;
  display: block;
  height: auto;
  width: 100%;
}

.blog-image figcaption {
  color: #657062;
  font-size: 0.92rem;
  line-height: 1.5;
  margin-top: 10px;
  text-align: center;
}

.blog-diagram {
  background: #f7faf4;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  margin: 42px 0 46px;
  overflow: hidden;
}

.blog-roas-diagram-header {
  align-items: center;
  background: #081a2f;
  color: #ffffff;
  display: flex;
  gap: 24px;
  justify-content: space-between;
  padding: 30px 36px;
}

.blog-diagram .blog-diagram-eyebrow {
  color: #8ee8dd;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0;
  margin: 0 0 6px;
  text-transform: uppercase;
}

.blog-diagram h2,
.blog-diagram h3 {
  border-left: 0;
  color: inherit;
  margin: 0;
  padding: 0;
}

.blog-diagram h2 {
  font-size: 2rem;
  line-height: 1.12;
}

.blog-diagram h3 {
  color: #0f172a;
  font-size: 1.28rem;
  line-height: 1.2;
}

.blog-roas-diagram-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.45;
  margin: 8px 0 0;
  max-width: 620px;
}

.blog-roas-formula {
  background: #14b8a6;
  border-radius: 8px;
  color: #061321;
  flex: 0 0 auto;
  font-size: 1rem;
  font-weight: 900;
  padding: 15px 20px;
  white-space: nowrap;
}

.blog-roas-cards {
  display: grid;
  gap: 28px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  padding: 36px;
}

.blog-roas-card {
  background: #ffffff;
  border: 1px solid #dbe7e2;
  border-radius: 8px;
  padding: 26px;
}

.blog-roas-card-heading {
  align-items: start;
  display: flex;
  gap: 16px;
  justify-content: space-between;
  margin-bottom: 24px;
}

.blog-roas-card-heading p {
  color: #64748b;
  font-size: 0.95rem;
  line-height: 1.35;
  margin: 5px 0 0;
}

.blog-roas-card-heading strong {
  border-radius: 999px;
  display: inline-flex;
  font-size: 1rem;
  line-height: 1;
  padding: 12px 16px;
  white-space: nowrap;
}

.blog-roas-card-weak .blog-roas-card-heading strong {
  background: #eff6ff;
  color: #1d4ed8;
}

.blog-roas-card-strong .blog-roas-card-heading strong {
  background: #ecfdf5;
  color: #047857;
}

.blog-roas-metrics {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin: 0;
}

.blog-roas-metrics div {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 14px 16px;
}

.blog-roas-metrics dt {
  color: #64748b;
  font-size: 0.86rem;
  font-weight: 900;
}

.blog-roas-metrics dd {
  color: #0f172a;
  font-size: 1.35rem;
  font-weight: 900;
  line-height: 1.15;
  margin: 6px 0 0;
}

.blog-roas-metrics div:nth-child(2) dd {
  color: #0284c7;
}

.blog-roas-metrics div:nth-child(3) dd {
  color: #f97316;
}

.blog-roas-card-weak .blog-roas-metrics div:nth-child(4) dd {
  color: #ef4444;
}

.blog-roas-card-strong .blog-roas-metrics div:nth-child(4) dd {
  color: #10b981;
}

.blog-roas-verdict {
  border-top: 10px solid #e5e7eb;
  font-size: 1rem;
  font-weight: 900;
  line-height: 1.35;
  margin: 28px 0 0;
  padding-top: 16px;
}

.blog-roas-card-weak .blog-roas-verdict {
  color: #991b1b;
}

.blog-roas-card-strong .blog-roas-verdict {
  color: #047857;
}

.blog-diagram figcaption {
  background: #10213b;
  border-radius: 999px;
  color: #ffffff;
  display: table;
  font-size: 1rem;
  font-weight: 900;
  line-height: 1.35;
  margin: 0 auto 28px;
  padding: 14px 24px;
  text-align: center;
}

.blog-funnel-chart {
  background: #ffffff;
}

.blog-funnel-chart-header {
  background: #f2f7f0;
  border-bottom: 1px solid #dfe7dc;
  padding: 30px 36px 26px;
}

.blog-funnel-chart-header .blog-diagram-eyebrow {
  color: #0f766e;
}

.blog-funnel-chart-header h2 {
  color: #10213b;
  max-width: 720px;
}

.blog-funnel-chart-header p:not(.blog-diagram-eyebrow) {
  color: #425047;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 720px;
}

.blog-funnel-bars {
  display: grid;
  gap: 18px;
  padding: 34px 36px 24px;
}

.blog-funnel-row {
  align-items: center;
  display: grid;
  gap: 18px;
  grid-template-columns: minmax(150px, 0.7fr) minmax(180px, 1.3fr) 58px;
}

.blog-funnel-label strong,
.blog-funnel-label span {
  display: block;
}

.blog-funnel-label strong {
  color: #0f172a;
  font-size: 1rem;
  line-height: 1.25;
}

.blog-funnel-label span {
  color: #64748b;
  font-size: 0.9rem;
  line-height: 1.35;
  margin-top: 3px;
}

.blog-funnel-track {
  background: #e6eee8;
  border-radius: 999px;
  height: 20px;
  overflow: hidden;
}

.blog-funnel-track span {
  background: linear-gradient(90deg, #14b8a6, #0f766e);
  border-radius: inherit;
  display: block;
  height: 100%;
  width: var(--bar-size);
}

.blog-funnel-row b {
  color: #10213b;
  font-size: 1rem;
  text-align: right;
}

.blog-funnel-summary {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  padding: 0 36px 30px;
}

.blog-funnel-summary div {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 14px 16px;
}

.blog-funnel-summary span,
.blog-funnel-summary strong {
  display: block;
}

.blog-funnel-summary span {
  color: #64748b;
  font-size: 0.8rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-funnel-summary strong {
  color: #0f172a;
  font-size: 1.22rem;
  line-height: 1.2;
  margin-top: 6px;
}

.blog-shopify-reasons {
  background: #ffffff;
}

.blog-shopify-reasons-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 28px;
}

.blog-shopify-reasons-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 720px;
}

.blog-shopify-reasons-header p strong {
  color: #ffffff;
}

.blog-shopify-reasons-grid {
  display: grid;
  gap: 16px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  padding: 32px 36px 22px;
}

.blog-shopify-reason {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 20px;
}

.blog-shopify-reason > strong {
  align-items: center;
  background: #14b8a6;
  border-radius: 999px;
  color: #ffffff;
  display: inline-flex;
  font-size: 0.95rem;
  font-weight: 900;
  height: 34px;
  justify-content: center;
  margin-bottom: 14px;
  width: 34px;
}

.blog-shopify-reason h3 {
  color: #0f172a;
  font-size: 1.18rem;
  margin: 0 0 8px;
}

.blog-shopify-reason p {
  color: #425047;
  font-size: 0.96rem;
  line-height: 1.55;
  margin: 0;
}

.blog-shopify-reasons-action {
  background: #f2f7f0;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  margin: 0 36px 28px;
  padding: 18px 20px;
}

.blog-shopify-reasons-action span {
  color: #0f766e;
  display: block;
  font-size: 0.78rem;
  font-weight: 900;
  margin-bottom: 6px;
  text-transform: uppercase;
}

.blog-shopify-reasons-action p {
  color: #0f172a;
  font-size: 1rem;
  line-height: 1.55;
  margin: 0;
  max-width: none;
}

.blog-checkout-friction {
  background: #ffffff;
}

.blog-checkout-friction-header {
  background: #f2f7f0;
  border-bottom: 1px solid #dfe7dc;
  padding: 30px 36px 26px;
}

.blog-checkout-friction-header .blog-diagram-eyebrow {
  color: #0f766e;
}

.blog-checkout-friction-header h2 {
  color: #10213b;
}

.blog-checkout-friction-header p:not(.blog-diagram-eyebrow) {
  color: #425047;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 720px;
}

.blog-checkout-flow {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  padding: 32px 36px 20px;
}

.blog-checkout-step {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 18px;
  position: relative;
}

.blog-checkout-step span {
  align-items: center;
  background: #14b8a6;
  border-radius: 999px;
  color: #ffffff;
  display: inline-flex;
  font-size: 0.9rem;
  font-weight: 900;
  height: 30px;
  justify-content: center;
  margin-bottom: 14px;
  width: 30px;
}

.blog-checkout-step strong {
  color: #0f172a;
  display: block;
  font-size: 1rem;
  line-height: 1.25;
  margin-bottom: 8px;
}

.blog-checkout-step p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
}

.blog-checkout-impact {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  padding: 0 36px 30px;
}

.blog-checkout-impact div {
  background: #ecfdf5;
  border: 1px solid #c8f3df;
  border-radius: 8px;
  padding: 16px;
}

.blog-checkout-impact span,
.blog-checkout-impact strong {
  display: block;
}

.blog-checkout-impact span {
  color: #0f766e;
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-checkout-impact strong {
  color: #10213b;
  font-size: 1.18rem;
  line-height: 1.2;
  margin-top: 6px;
}

.blog-card-approval {
  background: #ffffff;
}

.blog-card-approval-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 26px;
}

.blog-card-approval-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 720px;
}

.blog-card-approval-flow {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  padding: 32px 36px 18px;
}

.blog-card-approval-step {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 18px;
  position: relative;
}

.blog-card-approval-step::after {
  color: #14b8a6;
  content: ">";
  font-size: 1.4rem;
  font-weight: 900;
  position: absolute;
  right: -13px;
  top: 50%;
  transform: translateY(-50%);
  z-index: 1;
}

.blog-card-approval-step:last-child::after {
  content: "";
}

.blog-card-approval-step span {
  align-items: center;
  background: #14b8a6;
  border-radius: 999px;
  color: #ffffff;
  display: inline-flex;
  font-size: 0.9rem;
  font-weight: 900;
  height: 30px;
  justify-content: center;
  margin-bottom: 14px;
  width: 30px;
}

.blog-card-approval-step strong {
  color: #0f172a;
  display: block;
  font-size: 1rem;
  line-height: 1.25;
  margin-bottom: 8px;
}

.blog-card-approval-step p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
}

.blog-card-approval-outcomes {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  padding: 0 36px 30px;
}

.blog-card-approval-outcomes div {
  background: #ecfdf5;
  border: 1px solid #c8f3df;
  border-radius: 8px;
  padding: 16px;
}

.blog-card-approval-outcomes span,
.blog-card-approval-outcomes strong {
  display: block;
}

.blog-card-approval-outcomes span {
  color: #0f766e;
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-card-approval-outcomes strong {
  color: #10213b;
  font-size: 1.18rem;
  line-height: 1.2;
  margin-top: 6px;
}

.blog-speed-score,
.blog-script-weight {
  background: #ffffff;
}

.blog-speed-score-header,
.blog-script-weight-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 26px;
}

.blog-speed-score-header p:not(.blog-diagram-eyebrow),
.blog-script-weight-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 720px;
}

.blog-speed-score-grid {
  display: grid;
  gap: 18px;
  grid-template-columns: minmax(220px, 0.75fr) minmax(0, 1.25fr);
  padding: 32px 36px 30px;
}

.blog-speed-score-main {
  background: #ecfdf5;
  border: 1px solid #c8f3df;
  border-radius: 8px;
  padding: 24px;
}

.blog-speed-score-main span {
  color: #0f766e;
  display: block;
  font-size: 0.8rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-speed-score-main strong {
  color: #10213b;
  display: block;
  font-size: 3rem;
  line-height: 1;
  margin: 12px 0 10px;
}

.blog-speed-score-main p {
  color: #425047;
  font-size: 0.98rem;
  line-height: 1.55;
  margin: 0;
}

.blog-speed-score-metrics {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin: 0;
}

.blog-speed-score-metrics div {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 18px;
}

.blog-speed-score-metrics dt,
.blog-speed-score-metrics dd {
  margin: 0;
}

.blog-speed-score-metrics dt {
  color: #64748b;
  font-size: 0.8rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-speed-score-metrics dd {
  color: #0f172a;
  font-size: 1.18rem;
  font-weight: 900;
  line-height: 1.2;
  margin-top: 8px;
}

.blog-script-weight-lanes,
.blog-script-weight-impact {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.blog-script-weight-lanes {
  padding: 32px 36px 18px;
}

.blog-script-weight-lane {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 20px;
}

.blog-script-weight-lane span,
.blog-script-weight-impact span {
  color: #0f766e;
  display: block;
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-script-weight-lane strong,
.blog-script-weight-impact strong {
  color: #10213b;
  display: block;
  font-size: 1.18rem;
  line-height: 1.2;
  margin-top: 6px;
}

.blog-script-weight-lane p {
  color: #425047;
  font-size: 0.94rem;
  line-height: 1.5;
  margin: 10px 0 0;
}

.blog-script-weight-impact {
  padding: 0 36px 30px;
}

.blog-script-weight-impact div {
  background: #ecfdf5;
  border: 1px solid #c8f3df;
  border-radius: 8px;
  padding: 16px;
}

.blog-platform-compare,
.blog-platform-checklist {
  background: #ffffff;
}

.blog-platform-compare-header,
.blog-platform-checklist-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 26px;
}

.blog-platform-compare-header p:not(.blog-diagram-eyebrow),
.blog-platform-checklist-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
  max-width: 760px;
}

.blog-platform-compare-grid {
  display: grid;
  gap: 1px;
  grid-template-columns: minmax(110px, 0.6fr) repeat(2, minmax(0, 1fr));
  padding: 32px 36px 30px;
}

.blog-platform-compare-cell {
  background: #f8fafc;
  color: #425047;
  font-size: 0.96rem;
  line-height: 1.5;
  padding: 16px;
}

.blog-platform-compare-title {
  background: #ecfdf5;
  color: #10213b;
  font-weight: 900;
}

.blog-platform-compare-label {
  color: #0f766e;
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.blog-platform-checklist-grid {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  padding: 32px 36px 18px;
}

.blog-platform-checklist-grid div {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 18px;
}

.blog-platform-checklist-grid span {
  color: #14b8a6;
  display: block;
  font-size: 0.8rem;
  font-weight: 900;
  margin-bottom: 12px;
}

.blog-platform-checklist-grid strong {
  color: #0f172a;
  display: block;
  font-size: 1.05rem;
  line-height: 1.25;
  margin-bottom: 8px;
}

.blog-platform-checklist-grid p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
}

.blog-platform-checklist-warning {
  background: #f2f7f0;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  margin: 0 36px 30px;
  padding: 18px 20px;
}

.blog-platform-checklist-warning strong {
  color: #0f766e;
  display: block;
  font-size: 0.78rem;
  margin-bottom: 6px;
  text-transform: uppercase;
}

.blog-platform-checklist-warning p {
  color: #0f172a;
  font-size: 1rem;
  line-height: 1.55;
  margin: 0;
  max-width: none;
}

.blog-image-size-guide,
.blog-image-optimization,
.blog-social-image-size-guide,
.blog-social-posting-checklist {
  background: #ffffff;
}

.blog-image-size-guide-header,
.blog-image-optimization-header,
.blog-social-image-size-guide-header,
.blog-social-posting-checklist-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 26px;
}

.blog-image-size-guide-header p:not(.blog-diagram-eyebrow),
.blog-image-optimization-header p:not(.blog-diagram-eyebrow),
.blog-social-image-size-guide-header p:not(.blog-diagram-eyebrow),
.blog-social-posting-checklist-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
}

.blog-image-size-grid,
.blog-social-image-size-grid {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  padding: 32px 36px 30px;
}

.blog-image-size-card,
.blog-social-image-size-card {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 8px;
  padding: 18px;
}

.blog-image-size-card span,
.blog-image-optimization-list span,
.blog-social-image-size-card span,
.blog-social-posting-checklist-list span {
  color: #0f766e;
  display: block;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0;
  margin-bottom: 7px;
  text-transform: uppercase;
}

.blog-image-size-card strong,
.blog-social-image-size-card strong {
  color: #0f172a;
  display: block;
  font-size: 1.18rem;
  line-height: 1.2;
  margin-bottom: 9px;
}

.blog-image-size-card p,
.blog-image-optimization-list p,
.blog-social-image-size-card p,
.blog-social-posting-checklist-list p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
  max-width: none;
}

.blog-image-optimization-list,
.blog-social-posting-checklist-list {
  display: grid;
  gap: 0;
  padding: 20px 36px 30px;
}

.blog-image-optimization-list div,
.blog-social-posting-checklist-list div {
  align-items: start;
  border-bottom: 1px solid #e2e8f0;
  display: grid;
  gap: 16px;
  grid-template-columns: 48px minmax(120px, 0.3fr) minmax(0, 1fr);
  padding: 18px 0;
}

.blog-image-optimization-list div:last-child,
.blog-social-posting-checklist-list div:last-child {
  border-bottom: 0;
}

.blog-image-optimization-list strong,
.blog-social-posting-checklist-list strong {
  align-items: center;
  background: #14b8a6;
  border-radius: 999px;
  color: #ffffff;
  display: inline-flex;
  font-size: 1rem;
  height: 38px;
  justify-content: center;
  width: 38px;
}

.blog-story-safe-zone {
  background: #ffffff;
}

.blog-story-safe-zone-header {
  background: #081a2f;
  color: #ffffff;
  padding: 30px 36px 26px;
}

.blog-story-safe-zone-header p:not(.blog-diagram-eyebrow) {
  color: #d8f7f3;
  font-size: 1rem;
  line-height: 1.55;
  margin: 10px 0 0;
}

.blog-story-safe-zone-frame {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  display: grid;
  gap: 10px;
  margin: 30px auto 26px;
  max-width: 360px;
  padding: 12px;
}

.blog-story-zone {
  border-radius: 8px;
  padding: 16px;
}

.blog-story-zone-top,
.blog-story-zone-bottom {
  background: #eef2f7;
  border: 1px dashed #94a3b8;
}

.blog-story-zone-safe {
  background: #ecfdf5;
  border: 1px solid #99f6e4;
  min-height: 230px;
}

.blog-story-zone span {
  color: #0f766e;
  display: block;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0;
  margin-bottom: 7px;
  text-transform: uppercase;
}

.blog-story-zone strong {
  color: #0f172a;
  display: block;
  font-size: 1.18rem;
  line-height: 1.2;
  margin-bottom: 9px;
}

.blog-story-zone p {
  color: #425047;
  font-size: 0.92rem;
  line-height: 1.5;
  margin: 0;
  max-width: none;
}

.blog-faq {
  background: #ffffff;
  border: 1px solid #dfe7dc;
  border-radius: 8px;
  margin: 64px 0 46px;
  padding: 28px 30px 8px;
}

.blog-faq h2 {
  border-left: 0;
  color: #08111f;
  font-size: 1.62rem;
  margin: 0 0 18px;
  padding: 0;
}

.blog-faq h3 {
  border-top: 1px solid #e4e8dd;
  font-size: 1.12rem;
  margin: 0;
  padding-top: 18px;
}

.blog-faq h3:first-of-type {
  border-top: 0;
  padding-top: 0;
}

.blog-faq p {
  color: #425047;
  line-height: 1.78;
  margin: 8px 0 22px;
  max-width: none;
}

.blog-footer {
  background: #08111f;
  color: #d8e2ec;
  margin-top: 24px;
}

.blog-footer-inner {
  display: grid;
  gap: 32px;
  grid-template-columns: minmax(260px, 1.4fr) repeat(3, minmax(150px, 1fr));
  margin: 0 auto;
  max-width: 1120px;
  padding: 44px 24px 32px;
}

.blog-footer-brand img {
  display: block;
  height: 42px;
  margin-bottom: 18px;
  width: auto;
}

.blog-footer-brand p {
  color: #b7c5d3;
  line-height: 1.7;
  margin: 0;
  max-width: 420px;
}

.blog-footer-column {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.blog-footer-column h2 {
  color: #ffffff;
  font-size: 0.95rem;
  margin: 0 0 4px;
}

.blog-footer-column a {
  color: #b7c5d3;
  font-weight: 700;
  text-decoration: none;
}

.blog-footer-column a:hover {
  color: #ffffff;
}

.blog-footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  color: #94a3b8;
  display: flex;
  gap: 16px;
  justify-content: space-between;
  margin: 0 auto;
  max-width: 1120px;
  padding: 18px 24px 24px;
}

@media (max-width: 720px) {
  .blog-topbar-inner {
    align-items: stretch;
    flex-direction: column;
    gap: 16px;
    padding: 18px;
  }

  .blog-nav {
    display: grid;
    gap: 8px;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .blog-nav-link,
  .blog-nav-cta {
    margin-left: 0;
    padding: 12px 10px;
  }

  .blog-nav-cta {
    grid-column: span 2;
  }

  .blog-main {
    padding: 42px 18px 68px;
  }

  .blog-section-heading {
    align-items: start;
    grid-template-columns: 1fr;
  }

  .blog-section-heading a {
    grid-column: 1;
    grid-row: auto;
  }

  .blog-hero h1,
  .blog-article-header h1 {
    font-size: 2.35rem;
    line-height: 1.08;
  }

  .blog-content {
    font-size: 1.02rem;
    line-height: 1.82;
  }

  .blog-content h2 {
    font-size: 1.58rem;
    margin-top: 44px;
    padding: 0 0 0 14px;
  }

  .blog-related-posts {
    margin: 46px 0 28px;
  }

  .blog-related-posts-title {
    font-size: 1.42rem !important;
  }

  .blog-related-posts-grid {
    grid-template-columns: 1fr;
  }

  .blog-related-post-card {
    min-height: 0;
  }

  .blog-roas-diagram-header {
    align-items: stretch;
    flex-direction: column;
    gap: 18px;
    padding: 24px 20px;
  }

  .blog-diagram h2 {
    font-size: 1.55rem;
  }

  .blog-roas-formula {
    text-align: center;
  }

  .blog-roas-cards {
    grid-template-columns: 1fr;
    padding: 20px;
  }

  .blog-roas-card {
    padding: 20px;
  }

  .blog-roas-card-heading {
    flex-direction: column;
  }

  .blog-roas-metrics {
    grid-template-columns: 1fr;
  }

  .blog-diagram figcaption {
    margin: 0 20px 22px;
  }

  .blog-funnel-chart-header {
    padding: 24px 20px 22px;
  }

  .blog-funnel-bars {
    padding: 24px 20px 18px;
  }

  .blog-funnel-row {
    align-items: start;
    gap: 10px;
    grid-template-columns: 1fr;
  }

  .blog-funnel-row b {
    text-align: left;
  }

  .blog-funnel-summary {
    grid-template-columns: 1fr 1fr;
    padding: 0 20px 24px;
  }

  .blog-shopify-reasons-header {
    padding: 24px 20px 22px;
  }

  .blog-shopify-reasons-grid {
    grid-template-columns: 1fr;
    padding: 22px 20px 18px;
  }

  .blog-shopify-reasons-action {
    margin: 0 20px 22px;
  }

  .blog-checkout-friction-header {
    padding: 24px 20px 22px;
  }

  .blog-checkout-flow {
    grid-template-columns: 1fr;
    padding: 22px 20px 18px;
  }

  .blog-checkout-impact {
    grid-template-columns: 1fr;
    padding: 0 20px 24px;
  }

  .blog-card-approval-header,
  .blog-speed-score-header,
  .blog-script-weight-header {
    padding: 24px 20px 22px;
  }

  .blog-card-approval-flow {
    grid-template-columns: 1fr;
    padding: 22px 20px 16px;
  }

  .blog-card-approval-step::after {
    content: "";
  }

  .blog-card-approval-outcomes {
    grid-template-columns: 1fr;
    padding: 0 20px 24px;
  }

  .blog-speed-score-grid {
    grid-template-columns: 1fr;
    padding: 22px 20px 24px;
  }

  .blog-speed-score-metrics,
  .blog-script-weight-lanes,
  .blog-script-weight-impact {
    grid-template-columns: 1fr;
  }

  .blog-script-weight-lanes {
    padding: 22px 20px 16px;
  }

  .blog-script-weight-impact {
    padding: 0 20px 24px;
  }

  .blog-platform-compare-header,
  .blog-platform-checklist-header {
    padding: 24px 20px 22px;
  }

  .blog-platform-compare-grid {
    grid-template-columns: 1fr;
    padding: 22px 20px 24px;
  }

  .blog-platform-compare-label {
    margin-top: 10px;
  }

  .blog-platform-compare-grid .blog-platform-compare-label:first-child {
    display: none;
  }

  .blog-platform-checklist-grid {
    grid-template-columns: 1fr;
    padding: 22px 20px 16px;
  }

  .blog-platform-checklist-warning {
    margin: 0 20px 24px;
  }

  .blog-image-size-guide-header,
  .blog-image-optimization-header,
  .blog-social-image-size-guide-header,
  .blog-social-posting-checklist-header {
    padding: 24px 20px 22px;
  }

  .blog-image-size-grid,
  .blog-social-image-size-grid {
    grid-template-columns: 1fr;
    padding: 22px 20px 24px;
  }

  .blog-image-optimization-list,
  .blog-social-posting-checklist-list {
    padding: 12px 20px 24px;
  }

  .blog-image-optimization-list div,
  .blog-social-posting-checklist-list div {
    grid-template-columns: 42px minmax(0, 1fr);
  }

  .blog-image-optimization-list p,
  .blog-social-posting-checklist-list p {
    grid-column: 2;
  }

  .blog-story-safe-zone-header {
    padding: 24px 20px 22px;
  }

  .blog-story-safe-zone-frame {
    margin: 22px 20px 24px;
    max-width: none;
  }

  .blog-story-zone-safe {
    min-height: 190px;
  }

  .blog-tool-shell {
    grid-template-columns: 1fr;
    padding: 18px;
  }

  .blog-faq {
    margin: 48px 0 38px;
    padding: 22px 18px 4px;
  }

  .blog-faq h2 {
    font-size: 1.42rem;
    margin: 0 0 16px;
    padding: 0;
  }

  .blog-footer-inner {
    grid-template-columns: 1fr;
    padding: 36px 18px 26px;
  }

  .blog-footer-bottom {
    flex-direction: column;
    padding: 18px;
  }
}